Global and Transnational Business Second Edition: Strategy and Management

by George Stonehouse (Author)

• New

  Illustrated
  2004

  $60.39

  In this new edition of a successful textbook the authors assess the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which can be adopted. They also examine the functional and operational management of companies and fuse together the theoretical and empirical aspects of international management. New material includes coverage of leadership in transnational companies, cultural issues in international management, entrepreneurship and SMEs in global business, the impact of e--commerce, and the anti--globalization movement.

• Used

  Paperback
  2000

  $8.86

  In Global and Transnational Business, the authors discuss the complex strategic issues involved in global and international business. They provide a review of the work of leading authors in the field and present this within the context of an integrative framework. This framework establishes clear linkages between global strategy, global management and global competitiveness. The link is examined between the trend towards the globalization of competition, markets and products, and the need to adopt global or transnational strategies and approaches to management. The text also includes the following features:Explores key issues in the management and co-ordination of global companies.Analyses forces at work in the international business environment and their implications for business strategy.Includes six substantive case studies from different industries which illustrate themes discussed in the text.Global and Transnational Business can be used as a core textbook for courses in international business, global business, international business strategy and international business environment.