i-Mode Strategy

by TakeshiNatsuno (Author)

• Used

  Hardcover
  2002

  $3.45

  First introduced in 1999, i mode was the world's first smart phone for Web browsing. The i mode wireless data service offers color and video over a variety of handsets. Its mobile computing service enables users to do telephone banking, make airline reservations, conduct stock transactions, send and receive e mail, play games, access weather reports and have access to the Internet. It can offer a wide array of websites from internationally known companies such as CNN to very local information. In Japan, the number of i mode users is close to a sensational 13 million. This means that 10 per cent of Japan's total population are using i mode after not even 2 years of its existence. I Mode Strategy authored by one of the main architects behind i mode. It discusses the success story of i mode to date. It offers highly probable future projections for the technology. Written by the most highly respected expert in the field, I Mode Strategy is an absolute must for everyone wanting to know more about NTT DoCoMo's sustainable business model and i mode strategy.