Future of the Multinational Co

Future of the Multinational Co

by Birkinshaw (Author)

Synopsis

Recent events----from September 11th to anti--globalization----have accentuated the sense that the global economy is moving into uncharted waters. Bringing together the leading authorities on globalization and international business, this book looks ahead to the new challenges facing international companies in this new economy.

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More Information

Format: Illustrated
Pages: 290
Edition: 1
Publisher: John Wiley & Sons
Published: 24 Jul 2003

ISBN 10: 0470850655
ISBN 13: 9780470850657