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Strategic Marketing: in the Customer Driven Organization

Strategic Marketing: in the Customer Driven Organization

by Bradley (Author), Bradley (Author)

  • Used

    Paperback 2003

    $8.34

  • New

    Paperback 2003

    $64.27
Synopsis

This book provides a short and concise look at the field. It presents information that will have an international appeal.

$8.34

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Quantity

2 in stock

More Information

Format: Paperback
 Pages: 304
 Edition: 2nd
 Publisher: John Wiley & Sons
Published: 11 Apr 2003
ISBN 10: 0470849851
ISBN 13: 9780470849859

Media Reviews
... for the reader looking for a concise discussion of marketing strategy. (International Marketing Review, March 2004)
Author Bio
Professor Frank Bradley is R & A Bailey Professor of International Marketing and Head, Department of Marketing at the Michael Smurfit Graduate School of Business and the Quinn School of Business at University College Dublin where he teaches Marketing and International Marketing.