by JohnMcKean (Author)
Although 70% of the customera s decision to buy is based on how they are treated as people, few ornganizations have recognized its importance as well as understanding how to implement the "human touch" art as a science. John McKean provides a practical guide to implementing this art as consistent, business--wide, technology--enabled science drawn form proven approaches from world--class human touch practitioners.
Format: Hardcover
Pages: 352
Publisher: John Wiley & Sons
Published: 29 Oct 2002
ISBN 10: 0470848898
ISBN 13: 9780470848890