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How to Make Brilliant Stuff That People Love ... and Make Big Money Out of It

How to Make Brilliant Stuff That People Love ... and Make Big Money Out of It

by PatrickW.Jordan (Author)

  • Used

    Hardcover 2002

    $9.11
Synopsis

Designers and marketers should know that every product or service engages their user on three levels: functionality, emotion and aspiration. This text provides an approach to creating products and services that people will love. It is an approach that is holistic and integrated - it looks at people in their entirety and at products and services in their entirety.

$9.11

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1 in stock

More Information

Format: Hardcover
 Pages: 126
 Publisher: John Wiley & Sons
Published: 25 Oct 2002
ISBN 10: 0470847115
ISBN 13: 9780470847114

Author Bio
DR. PATRICK W. JORDAN is an international design and marketing consultant, author and professional speaker. His theories and methodologies have influenced the design of many of the products that we find in our homes, cities and workplaces. Pat is CEO of the Contemporary Trends Institute (CTI), an international consulting firm specializing in trends and branding.