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Welcome to the Creative Age - Bananas, Business and the Death of Marketing

Welcome to the Creative Age - Bananas, Business and the Death of Marketing

by Mark Earls (Author)

  • New

    Illustrated 2002

    $33.06
Synopsis

This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way we do business. Starting with an overview of the age of marketing, the book winds its way through the past and the present to show us the future of business, backed up with insights from sociology and psychology.

$33.06

Save:$9.68 (23%)

Quantity

20+ in stock

More Information

Format: Illustrated
 Pages: 288
 Edition: First Edition
 Publisher: John Wiley
Published: 25 Jul 2002
ISBN 10: 047084499X
ISBN 13: 9780470844991

Media Reviews
... Using ingeniously insightful witty examples, mark Earls embarks on a radical and comprehensive critique of the fundamental principles of business and marketing... (Marketing Business, September 2002) !a highly entertaining and thought--provoking denunciation of what's gone wrong with marketing!Mark's easy--flowing writing style will encourage you to try to spend the evening reading it at one sitting! (www.theidm.com 4 November 2002) !anyone interested in our industry (marketing), and the society we help to create, should read this book! (Research Magazine, February 2003)
Author Bio
MARK EARLS is Executive Group Planning Director at Ogilvy London -- the UKa s largest communications group. Prior to this, he worked at St. Lukea s and a number of other London Ad agencies. Mark is a frequent public speaker and has presented papers on his field of expertise around the world and judged a number of awards competitions. He edited the 1999 APG Creative Planning Awards case studies. He has been vice chair of the UK Account Planning Group and sat on the DTI Foresight Panel for Information, Technology and Communication. Andrew Jaffe, chair of the US Clio Awards described to Mark as a one of the London Advertising scenea s foremost contrariansa . Mark lives in North London but dreams of tight lines, off--drives and sunnier climes.