by Kees Van der Heijden (Author), Kees A. Van Der Heijden (Author), Ron Bradfield (Author)
This book helps managers move beyond the idea that the future of business will resemble the past and allows them to use scenarios to imagine multiple perspectives. The concepts of organizational realities, experience, and beliefs are explored to encourage and embrace change in business organizations for a successful future.
Format: Illustrated
Pages: 320
Edition: 1
Publisher: John Wiley & Sons
Published: 02 Aug 2002
ISBN 10: 0470844914
ISBN 13: 9780470844915