by Oswald Jones (Editor)
This work draws on up to date empirical evidence to illustrate how SMEs can become more innovative through the introduction of new products and services. It discusses the effective and efficient use of information technology by broadening management skills and knowledge.
Format: Illustrated
Pages: 290
Edition: 1
Publisher: Wiley
Published: 25 Mar 2003
ISBN 10: 0470843349
ISBN 13: 9780470843345