The Power of the Tale: Using Narratives for Organisational Success

by JulieAllan (Author), Gerard Fairtlough (Author), Barbara Heinzen (Author)

• Used

  Hardcover
  2002

  $3.42

  ...I thoroughly endorse the book...Fairtlough is an excellent thinker. Napier Collyns Takes Arie de Geusa s thinking forward . . I have no hesitation in recommending it for publication. Gill Ringland The most important aspect is the potential to legitimise the use of storytelling in a business environment . . and help management think outside the box. Arie de Geus Story--telling is one of the best ways for individuals, groups, organizations and societies to learn. Skill in story--telling and in other narrative activities allows us to understand complexity, live with uncertainty, communicate well and increase personal and organizational effectiveness. As organizations move away from old--fashioned command and control, they will increasingly need the bonds of shared stories, which create shared language, shared visions and shared values.

• New

  Hardcover
  2002

  $96.48

  ...I thoroughly endorse the book...Fairtlough is an excellent thinker. Napier Collyns Takes Arie de Geusa s thinking forward . . I have no hesitation in recommending it for publication. Gill Ringland The most important aspect is the potential to legitimise the use of storytelling in a business environment . . and help management think outside the box. Arie de Geus Story--telling is one of the best ways for individuals, groups, organizations and societies to learn. Skill in story--telling and in other narrative activities allows us to understand complexity, live with uncertainty, communicate well and increase personal and organizational effectiveness. As organizations move away from old--fashioned command and control, they will increasingly need the bonds of shared stories, which create shared language, shared visions and shared values.