by Chester Dawson (Author)
A behind-the-scenes look at Lexus s surprising twenty-year success story in a revised new edition In the 1980s, German brands BMW and Mercedes-Benz dominated the luxury car market and had little reason to fear competition from Japan.
Format: Paperback
Pages: 300
Edition: Revised Edition
Publisher: John Wiley & Sons
Published: 05 Apr 2011
ISBN 10: 0470828048
ISBN 13: 9780470828045