Islamic Branding and Marketing: Creating a Global Islamic Business (Wiley Trading)

by PaulTemporal (Author)

• New

  Hardcover
  2011

  $53.06

  Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population, and is projected to grow by about 35 percent in the next 20 years.