Advanced Brand Management: Managing Brands in a Changing World

Used
Illustrated
2010
$6.38

The most indispensable and practical book on brand management ever! One of the world's leading brand experts Paul Temporal provides a complete guide on developing and managing sophisticated strategies that will ensure sustainable brand value.

Synopsis

The most indispensable and practical book on brand management ever! One of the world's leading brand experts Paul Temporal provides a complete guide on developing and managing sophisticated strategies that will ensure sustainable brand value.

$6.38

Save:$29.74 (82%)

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1 in stock

More Information

Format: Illustrated
Pages: 256
Edition: 2
Publisher: Wiley
Published: 19 Feb 2010
ISBN 10: 0470824492
ISBN 13: 9780470824498

Advanced Brand Management: Managing Brands in a Changing World

Used

$6.38

Synopsis

$6.38

More Information