Luxury Brand Management: A World of Privilege

by Michel Chevalier (Author), Gerald Mazzalovo (Author), Gerald Mazzalovo (Author), Michel Chevalier (Author)

• Used

  Hardcover
  2008

  $19.47

  A fascinating and comprehensive examination of the different dimensions of luxury management in various sectors. This is a powerful book for marketers, advertisers and brand managers in understanding the intricacies of the luxury market- how it is designed, defined and divined. Written by the authors of Pro-Logo, this book sets the benchmark for luxury brand management.