Elite China: Luxury Consumer Behavior in China

Used
Paperback
2008
$14.14

In this book find out who the Chinese luxury product consumers are, the characteristics of their luxury consumption and most importantly, the implications for luxury firms and marketers. This is a powerful book for marketers, advertisers and brand managers.

Synopsis

In this book find out who the Chinese luxury product consumers are, the characteristics of their luxury consumption and most importantly, the implications for luxury firms and marketers. This is a powerful book for marketers, advertisers and brand managers.

$14.14

Save:$10.93 (44%)

Quantity

1 in stock

More Information

Format: Paperback
Pages: 224
Publisher: John Wiley & Sons
Published: 29 Aug 2008
ISBN 10: 0470822678
ISBN 13: 9780470822678

Elite China: Luxury Consumer Behavior in China

Used

$14.14

Synopsis

$14.14

More Information