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Creative Leaps: 10 Lessons in Effective Advertising Inspired at Saatchi & Saatchi

Creative Leaps: 10 Lessons in Effective Advertising Inspired at Saatchi & Saatchi

by Michael Newman (Author)

  • Used

    Hardcover 2003

    $3.25
Synopsis

Saatchi & Saatchi is one of the best-known names in the advertising business. Filled with lessons for advertisers and unique methodologies, this book explores the transformational power of ideas. It offers insights into the advertising campaigns of Saatchi & Saatchi, revealing the theories behind each campaign strategy, the process behind creativity and the behind-the-scenes stories involved with each project. The book includes a CD-ROM filled with all the television commercials featured in the book.

$3.25

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More Information

Format: Hardcover
 Pages: 350
 Edition: Har/Cdr
 Publisher: John Wiley & Sons
Published: 17 Apr 2003
ISBN 10: 0470820837
ISBN 13: 9780470820834

Media Reviews
.. .a book for anyone involved in marketing, advertising, or brand creation- indeed anyone interested in the power of ideas... (The star online, 12 August 2003)
Author Bio
Michael Newman is one of Australia's leading creative figures. As executive Creative Director of Saatchi & Saatchi, from 1996 to 2001, he led the agency back to the top of the country's award tallied, and initiated its strongest period of growth and financial success.
He was born in Melbourne and is a graduate of Monash University, Michael now lives and writes in a small cliff-top cottage on Sydney's northern beaches, where he overlooks the Pacific Ocean, his credit card bills and numerous deadlines.