by Andy Boynton (Author), Bill Fischer (Author), WilliamBole (Author)
A different way of discovering and developing the best business ideas Jack Welch once said, "Someone, somewhere has a better idea. " In this myth-busting book, the authors reveal that great business ideas do not spring from innate creativity, or necessarily from the brilliant minds of people.
Format: Hardcover
Pages: 192
Publisher: Jossey Bass
Published: 06 May 2011
ISBN 10: 0470767766
ISBN 13: 9780470767764