Contemporary Strategy Analysis: Text Only

by RobertM.Grant (Author)

• Used

  Paperback
  2009

  $3.29

  Considered by many to be the best textbook on Strategy, Contemporary Strategy Analysis 7 th edition builds on the strengths of previous editions by introducing students to the core concepts and principles of strategy. Rob Grant eloquently combines theory with current real world examples and practice using a clearly written, logical and comprehensive approach. Updates for the 7 th Edition: An improved focus on strategy implementation, including additional content. Case material substantially enhanced including new cases form a variety of industries. More use of Strategy Capsules in every chapter that give more detailed examples of each strategy being implemented by a real company and the impacts the strategy has on their operation. Several of the longer chapters shortened or split into two to further improve readability. Contemporary Strategy Analysis 7 th edition is suitable for both MBA and advanced undergraduate students. Full teachings notes to the cases are now available at the companion website www.contemporarystrategyanalysis.com Contemporary Strategy Analysis 7 th Edition is also available in a combined text and cases version - ISBN: 9780470747094

• Used

  Paperback
  1991

  $3.29

  Intended as a basic text for MBA courses in business policy and business strategy, this is an introduction to business strategy analysis. The author explains how formulating effective strategy requires an understanding of the characteristics of the business environment, the characteristics of business enterprise and the basis of competitive advantage. The book provides both MBA students and practising managers with: an integrated analysis; an international consideration of competition and strategy formulation incorporating Japanese and European contributors and drawing on examples of European, Asian and Canadian corporations; concepts and techniques of strategic management which are of practical use; and examples of current research and practice.