Data Mining Techniques in CRM: Inside Customer Segmentation

by Tsiptsis (Author)

• New

  Illustrated
  2010

  $86.72

  This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.