by Gordon Torr (Author)
A clash between the ideology of growth and the growth of ideas, between control and creativity, between measurement and the immeasurable, between predictability and the fickle muses of inspiration in engulfing our boardrooms. In this scathing swipe at the institutionalised idiocy that is stifling creativity just at the time the world needs it most Gordon Torr draws from the leading lights of creativity research to demolish the myths that surround the generation of ideas in the modern organisation. The curse of the brainstorm, the commoditisation of creative talent, the deskilling of the imagination, the startling inadequacies of management theory - these and the many other horrors of idea-assassination that run rampant in creative sector companies are dissected and disembowelled in this hilarious expose of the drama that unfolds every time a new idea slides across the boardroom table. This book sets out to address the black hole that surrounds the management of creative people, debunking many myths of creativity, and outlining a revolutionary approach to the pressing issue of creative productivity in the contemporary creative sector company. A handbook of tools, techniques, methods and practical ideas whose USP is a framework for thinking about efficient creative management - how to extract value from creative time. Gordon Torr presents a logical argument that puts in place the building blocks of the author's knowledge and experience towards the final architecture. " We need them as never before. And we know that they're somehow different. Yet the productive management of creative people is an almost totally neglected science. I doubt if there's a single industry that wouldn't gain immediate advantage from Gordon Torr's scrupulous and enlightening detective work ." - Jeremy Bullmore
Format: Hardcover
Pages: 318
Publisher: John Wiley & Sons
Published: 11 Apr 2008
ISBN 10: 0470726458
ISBN 13: 9780470726457
readable, provocative Give it a try. Management Today July 2008
Harris outlines the means by which he was able to harness technology platforms previously unseen in the retail banking industry The Banker July 2008
...important insights and thought-provoking philosophy for managing creative people. (Journal of Innovation Management, July 2009)
www.gordontorr.com
Cover design by Dennis Field