Managing Business Relationships

by David Ford (Author), Lars - Erik Gadde (Author), HakanHakansson (Author), IvanSnehota (Author)

• New

  Paperback
  2011

  $52.68

  * Enables students and managers to understand the reality of business networks and how to manage them * Updated with the IMP Group s latest thinking from research, consulting and teaching experience over the past five years * Includes case material from across Europe .

• Used

  Paperback
  1998

  $3.28

  The aim of this book is to encapsulate the research and understanding of the authors about the problems of companies operating in business markets, in a form that will excite the interest and assist the thinking manager and the current MBA student. The authors are all members of the IMP (Industrial Marketing and Purchasing) Group and have carried out a number of wide-ranging studies into the complex problems that companies have in managing their relationships with customers, suppliers and other partners in the business markets. Managing Business Relationship will provide the reader with a better understanding of the reality of business markets and the nature of strategy in these markets.