Managing Media Companies: Harnessing Creative Value: Harnessing Creative Values

by Annet Aris (Author), JacquesBughin (Author)

New
Paperback
2009
$67.70

The authors of this book have made an in depth study of the strategies and management practices of leading media companies and have identified the core competences media companies need to have to win in the new world.

Synopsis

The authors of this book have made an in depth study of the strategies and management practices of leading media companies and have identified the core competences media companies need to have to win in the new world.

$67.70

Quantity

10 in stock

More Information

Format: Paperback
Pages: 400
Edition: 2nd Edition
Publisher: John Wiley & Sons
Published: 02 Apr 2009
ISBN 10: 047071395X
ISBN 13: 9780470713952

Managing Media Companies: Harnessing Creative Value: Harnessing Creative Values

New

$67.70

Synopsis

$67.70

More Information