by RayPoynter (Author)
Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field.
Format: Hardcover
Pages: 462
Publisher: John Wiley & Sons
Published: 13 Aug 2010
ISBN 10: 0470710403
ISBN 13: 9780470710401