Strategic Market Management: Global Perspectives

by David A . Aaker (Author), Damien Mc Loughlin (Author)

New
Paperback
2010
$62.78

The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream text suitable for all business students studying strategy and marketing courses.

Synopsis

The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream text suitable for all business students studying strategy and marketing courses.

$62.78

Quantity

2 in stock

More Information

Format: Paperback
Pages: 368
Edition: First Edition
Publisher: John Wiley & Sons
Published: 26 Mar 2010
ISBN 10: 0470689757
ISBN 13: 9780470689752

Strategic Market Management: Global Perspectives

New

$62.78

Synopsis

$62.78

More Information