Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships

by PaulGillin (Author), EricSchwartzman (Author), EricSchwartzman (Author), PaulGillin (Author), Eric Schwartzman (Author), Paul Gillin (Author)

• New

  Hardcover
  2011

  $27.56

  The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical.