Socialnomics: How Social Media Transforms the Way We Live and Do Business

by ErikQualman (Author)

• Used

  Paperback
  2010

  $4.20

  Praise for Socialnomics It's obvious that Erik Qualman's passion is social media. -Dan Heath, New York Times bestselling coauthor of Made to Stick and Switch People are hot for social media ...Erik Qualman says it's about listening first, then selling. -Forbes Erik Qualman has been doing his homework on the social media phenomenon. -The Huffington Post This is a must-read for anyone trying to leverage the social graph rather than be squashed by it. -Steve Kaufer, CEO, TripAdvisor You learn a lot about someone from how they treat their moms. Erik is a trustworthy guy. -Chris Brogan, New York Times bestselling author of Trust Agents and Social Media 101 Qualman is to social media what Demming is to quality and Drucker to management. -Scott Galloway, Professor, Stern School of Business, NYU The newly revised and updated guide to the social media revolution! Welcome to the world of Socialnomics-where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategies obsolete. As a result, we no longer have a choice on whether we do social media; the question is how well we do it. Join Erik Qualman in Socialnomics for a fascinating look at the business implications of social media, and tap its considerable power to increase sales, cut marketing costs, and communicate directly with consumers.

• Used

  Hardcover
  2009

  $3.25

  A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business. Socialnomics charts this shift from the forefront. Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition. * Explores how the concept of Socialnomics is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain * Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites * A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it * Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world's largest private education firm Socialnomics is an essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.