
by Guy Kawasaki (Foreword), StefanLindegaard (Author)
An engaging and informative guide to understanding and implementing open innovation The central idea behind open innovation is that companies cannot afford to rely entirely on their own research, but should instead buy or license processes or inventions from other companies, as well as share/license their own knowledge with others.
Format: Hardcover
Pages: 226
Publisher: John Wiley & Sons
Published: 25 Jun 2010
ISBN 10: 0470604395
ISBN 13: 9780470604397