Business Innovation for Dummies

Business Innovation for Dummies

by Alexander Hiam (Author)

Synopsis

Discover how to access your creative power to boost your successin business Success in business demands constant creativity. Generatingfresh solutions to problems and the ability to invent new productsor services for a changing market are part of the intellectualcapital that gives a company its competitive edge. Business Innovation For Dummies gives you practical,easy-to-follow information for generating new ideas, usingcreativity to boost sales, solving problems creatively, masteringthe art of invention, honing creative thinking skills, andidentifying new opportunities. * Advice on how to apply creativity to the workplace * Ideas for spicing up presentations * Shows you how innovation leads to more productive business Business Innovation For Dummies is a must-have guide foranyone in business who is looking to harness their creativity toboost productivity and revenue!

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More Information

Format: Paperback
Pages: 384
Publisher: John Wiley & Sons
Published: 28 May 2010

ISBN 10: 0470601744
ISBN 13: 9780470601747

Media Reviews
takesyou through steps to executing a good idea advice on offer ispractical and easy to follow. (Management Today,November 2010).
Author Bio
Alexander Hiam is the author of more than twenty popular books on business, including Marketing For Dummies and Marketing Kit For Dummies. Formerly a professor at the business school at the University of Massachusetts, Amherst, he has had many Fortune 500 firms and large U.S. government agencies as his clients.