Donor-Centered Planned Gift Marketing: (afp Fund Development Series) (The AFP/Wiley Fund Development Series)

Donor-Centered Planned Gift Marketing: (afp Fund Development Series) (The AFP/Wiley Fund Development Series)

by Michael J . Rosen (Author)

Synopsis

This book will help nonprofit organizations move beyond traditional, passive marketing techniques that have historically yielded only modest results. Readers will learn about various marketing channels and techniques, as well as how to generate internal support for an enhanced planned gift marketing effort.

$47.07

Quantity

20+ in stock

More Information

Format: Paperback
Pages: 347
Publisher: John Wiley & Sons
Published: 09 Nov 2010

ISBN 10: 0470581581
ISBN 13: 9780470581582