Donor-Centered Planned Gift Marketing: (afp Fund Development Series) (The AFP/Wiley Fund Development Series)

by Michael J . Rosen (Author)

• New

  Paperback
  2010

  $47.27

  This book will help nonprofit organizations move beyond traditional, passive marketing techniques that have historically yielded only modest results. Readers will learn about various marketing channels and techniques, as well as how to generate internal support for an enhanced planned gift marketing effort.