Brand Rewired: Connecting Branding, Creativity, and Intellectual Property Strategy

by Anne H . Chasser (Author), JenniferC.Wolfe (Author)

New
Hardcover
2010
$36.26

* Brand Rewired showcases the world's leading companies in branding and how they have added value to their company by rewiring the brand creation process to intersect strategic thinking about intellectual property without stifling creativity.

Synopsis

* Brand Rewired showcases the world's leading companies in branding and how they have added value to their company by rewiring the brand creation process to intersect strategic thinking about intellectual property without stifling creativity.

$36.26

Save:$2.16 (6%)

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20+ in stock

More Information

Format: Hardcover
Pages: 224
Publisher: John Wiley & Sons
Published: 16 Jul 2010
ISBN 10: 0470575425
ISBN 13: 9780470575420

Brand Rewired: Connecting Branding, Creativity, and Intellectual Property Strategy

New

$36.26

Synopsis

$36.26

More Information