by Art Sobczak (Author)
How to avoid rejection and get a win on every sales call Cold calling is not only the potentially fastest and most profitable way to initiate a new sales contact and insert oneself into a buying process-- it's also one of the most dreaded tasks a salesperson could perform. The solution is Art Sobczak's unique, never-experience-rejection-again system, Smart Calling. Smart Calling is a guide to placing sales calls while minimizing the pain, fear, and rejection associated with cold calling, and being successful in achieving one's objective. While other books on cold calling dispense long-perpetuated myths, this book empowers readers to take action, call prospects, and hear Yes more often. * Full of hundreds of real-world examples with word-for-word conversational language * Sobczak's proven process will appeal to even the most calling-averse person* Outlines specific techniques for avoiding the pain of rejection and turning a cold call into a successful sales opportunity No salesperson should pick up the phone without reading this book and absorbing its clear, field-tested methods for turning the cold call from a nasty and often fruitless rite-of-passage to profitable tool.
Format: Hardcover
Pages: 256
Publisher: John Wiley & Sons
Published: 16 Apr 2010
ISBN 10: 0470567023
ISBN 13: 9780470567029