If You Build It Will They Come?: Three Steps to Test and Validate Any Market Opportunity

by RobAdams (Author)

• New

  Hardcover
  2010

  $22.01

  Business Professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money. Adams outlines a simple and effective market validation and testing strategy that is proven, giving entrepreneurs and managers the ability to dramatically improve the prospect of product success.