by Marco Iansiti (Author), StevenSinofsky (Author)
This book is about developing and executing great, innovative strategies. It shows general managers how to build the right organizational capabilities and base of understanding, how to generate insightful strategies and develop detailed plans, and how to lead these strategies to completion.
Format: Hardcover
Pages: 304
Publisher: John Wiley & Sons
Published: 12 Jan 2010
ISBN 10: 0470560452
ISBN 13: 9780470560457