by Frederick Betz (Author)
Written by the author who helped crystalize the field of technology management and the management of innovation with the first two editions of Managing Technological Innovation, this Third Edition brings the subject in line with current business strategy.
Format: Hardcover
Pages: 384
Edition: 3rd Edition
Publisher: John Wiley & Sons
Published: 08 Mar 2011
ISBN 10: 0470547820
ISBN 13: 9780470547823
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