by KeesvanderHeijden (Editor), Bill Sharpe (Editor), Bill Sharpe (Editor), Kees Van der Heijden (Editor)
Properly researched and intelligently deployed, scenario planning is today's most powerful tool for understanding and preparing for an uncertain future. Yet it remains a niche approach, poorly understood by leaders at large. To bring it into the strategy mainstream, leaders need advice on how to turn concepts (scenarios) into actions (strategy).
Format: Hardcover
Pages: 434
Publisher: John Wiley & Sons
Published: 12 Oct 2007
ISBN 10: 0470512989
ISBN 13: 9780470512982