Critical Marketing: Issues in Contemporary Marketing

Critical Marketing: Issues in Contemporary Marketing

by Mark Tadajewski (Editor), Mark Tadajewski (Editor), Mark Tadajewski (Editor)

Synopsis

Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g.

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More Information

Format: Illustrated
Pages: 414
Edition: 1
Publisher: Wiley
Published: 20 Mar 2008

ISBN 10: 0470511982
ISBN 13: 9780470511985