by Mark Tadajewski (Editor), Mark Tadajewski (Editor), Mark Tadajewski (Editor)
Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g.
Format: Illustrated
Pages: 414
Edition: 1
Publisher: Wiley
Published: 20 Mar 2008
ISBN 10: 0470511982
ISBN 13: 9780470511985