by JohnBowers (Author)
Graphic design has long based decision-making on instinct, trends, and personal preference. This book introduces a range of practical methodologies (quantitative and qualitative) pertinent to the interpreting, targeting and creating of forms and messages.
Format: Paperback
Pages: 144
Edition: 2nd Revised edition
Publisher: John Wiley & Sons
Published: 18 Feb 2011
ISBN 10: 0470504358
ISBN 13: 9780470504352