The Power of Framing: Creating the Language of Leadership (J-B US non-Franchise Leadership)

by Gail T . Fairhurst (Author)

• New

  Hardcover
  2010

  $54.41

  This updated edition explores the basic components of the framing process including communication goals, mental models, context, priming for spontaneity, language use, and believability frames (for ethical communication). This new edition is organized to emphasize the skills, science, art ethics and the history of research on framing.