Competing In a Service Economy: How to Create a Competitive Advantage Through Service Development and Innovation: 47 (J-B-UMBS Series)

by Michael D. Johnson (Author)

• New

  Paperback
  2008

  $30.18

  A University of Michigan Business School Management Series book. Differentiating through service development stands to improve customer satisfaction and financial performance. This book will help executives and managers to think and plan strategically with respect to services, service development and service innovation.