Brand Atlas: Branding Intelligence Made Visible

Brand Atlas: Branding Intelligence Made Visible

by Alina Wheeler (Author), JoelKatz (Author)

Synopsis

"Carrying through Alina Wheeler's trademark of beautiful layout and design, the book takes you on a journey through just about every important element of branding you could think of, from passion to positioning. " The Influential Marketing Blog (May 2011) A company's brand is its most valuable asset.

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More Information

Format: Hardcover
Pages: 144
Publisher: John Wiley & Sons
Published: 01 Apr 2011

ISBN 10: 0470433426
ISBN 13: 9780470433423