Faith–Based Marketing: The Guide to Reaching 140 Million Christian Customers

by Bob Hutchins (Author), Greg Stielstra (Author)

• New

  Hardcover
  2009

  $27.63

  Most businesses don t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians values, taboos, and hot buttons .