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Designing Brand Identity: An Essential Guide for the Whole Branding Team

Designing Brand Identity: An Essential Guide for the Whole Branding Team

by Alina Wheeler (Author)

  • Used

    Hardcover 2009

    $9.98
Synopsis

Praise for previous editions of Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011): An inspiring and powerful toolkit. -The Marketer Alina Wheeler provides a practical structure for the brand building process. -Al Ries, coauthor, Positioning Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies. -Marty Neumeier, author, The Brand Gap A valued reference book for all members of the branding team. -Communication Arts

$9.98

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1 in stock

More Information

Format: Hardcover
 Pages: 320
 Edition: 3rd Edition
 Publisher: John Wiley & Sons
Published: 11 Sep 2009
ISBN 10: 0470401427
ISBN 13: 9780470401422

Media Reviews
Returning with a third edition is the branding bible that is widely regarded as the absolute best, most comprehensive, most successful, and most effective book to use as a reference when creating a brand and brand identity, Designing Brand Identity. Very thorough and to the point, Wheeler's guide takes one through the process of developing, implementing, disseminating, and maintaining a brand identity for a company, organization, or group and give them an edge in the marketplace. (San Francisco Book Review, January 25, 2010) We will be reading the book together as a company, and you should stoop and buy one now. (matchstic.com, August 25, 2009)
Author Bio
Alina Wheeler engages enterprises in a dynamic process to build their brands and embrace best practices. Wheeler inspires the whole branding team to seize every opportunity to design compelling customer experiences. Wheeler is passionate about her subject, and speaks to groups large and small around the world, from Beijing to Bucharest.