Marketing Kit For Dummies (US Edition)

Marketing Kit For Dummies (US Edition)

by Alexander Hiam (Author)

Synopsis

The forms, letters, and other tools included in Marketing Kit For Dummies , 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information presented in the book take some of the mystery out of marketing and explain, step-by-step, how to implement and execute a successful marketing strategy. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

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More Information

Format: Paperback
Pages: 384
Edition: 3
Publisher: For Dummies
Published: 27 Jan 2009

ISBN 10: 047040115X
ISBN 13: 9780470401156

Author Bio
Alexander Hiam has authored more than 20 popular books on business and served as a professor at the business school at the University of Massachusetts, Amherst. His clients include many of the Fortune 500 firms and larger governmental agencies in the U.S.