Gen Buy: How Tweens, Teens and Twenty-somethings are Revolutionizing Retail

by Jayne O'Donnell (Author), Kit Yarrow (Author)

• Used

  Hardcover
  2009

  $3.29

  Discover the forces driving the decisions of today's most sought after consumers According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer.

• New

  Hardcover
  2009

  $24.93

  Discover the forces driving the decisions of today's most sought after consumers According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer.