The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

by David Meerman Scott (Author)

Synopsis

This book is suitable for marketers. "The New Rules of Marketing and PR" shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.

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Quantity

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More Information

Format: Paperback
Pages: 320
Publisher: John Wiley & Sons
Published: 31 Oct 2008

ISBN 10: 0470379286
ISBN 13: 9780470379288

Media Reviews
This is the first to explain the options in a way I find non-tech growth company executives can understand (GulfNews.com, April 8th 2009)
Author Bio
David Meerman Scott is an award-winning marketing strategist, best-selling author, conference speaker, and seminar leader.