Fearless Fish Out Of Water: How to Succeed When You're the Only One Like You

Fearless Fish Out Of Water: How to Succeed When You're the Only One Like You

by Fisher Roffer (Author)

Synopsis

Everyone's felt out of place at some point - be they female, minority, a geek, a non-conformist, or just boldly individual. Fearless Fish will show readers how to stay connected while maintaining a unique identity, how to fit in without blending in, how to transform exclusion and have an impact. After all, there is tremendous opportunity for influence when you're on the edge -- you're already noticed! Fearless Fish will demonstrate how to make the most out of being noticed as you gain the tools for becoming more of who you are, instead of trying to change who you are. It will help readers use the tools they already have to find everything they want in their careers -- without sacrificing their souls.

$27.70

Quantity

20+ in stock

More Information

Format: Hardcover
Pages: 224
Edition: 1
Publisher: John Wiley & Sons
Published: 18 Mar 2009

ISBN 10: 0470316683
ISBN 13: 9780470316689

Media Reviews
Roffer , CEO of entertainment branding firm Big Fish Marketing, has long felt like a fish out of water in the office place (a convenient metaphor, to be sure, but also smart marketing). Instead of conforming to corporate culture, however, she learned to achieve success by turning uniqueness into an advantage. From her own experience and others', Roffer draws seven career-tested steps to help anyone facing the daily problem of feeling left out, undervalued, unheard, ineffective, or misunderstood. Unsurprisingly, finding and accepting yourself is the first step; later steps encourage risk taking, open-mindedness and trusting one's instincts. At first glance, chapters entitled Find a Few Fish Like You and Swim in Their Ocean Your Way seem counter to the book's thesis, but are rooted in solid strategies: identifying what gives you comfort so you can anchor yourself in your own uniqueness, and observing closely the office ecosystem. Thoughtful, motivating and compassionate, Roffer does an excellent job laying out the give and take of corporate culture-and how not to get taken. (Feb.) ( Publishers Weekly , February 23, 2009)
Author Bio
Robin Fisher Roffer is CEO of Big Fish Marketing, one of the entertainment industry's preeminent brand marketing and digital advertising agencies, with clients such as A&E, Bravo, CNN, Comedy Central, FX, MTV, NBC Universal, and Sony Pictures.