Tuned in: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs

Tuned in: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs

by David Meerman Scott (Author), Craig Stull (Author), David Meerman Scott (Author), Phil Myers (Author)

Synopsis

If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs , a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop wasting time by guessing what your market needs and start understanding consumer desire.

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More Information

Format: Illustrated
Pages: 224
Edition: 1
Publisher: Wiley
Published: 11 Jul 2008

ISBN 10: 047026036X
ISBN 13: 9780470260364

Media Reviews
...it is hard to disagree with anything the authors say. Financial Times Thursday 4th September 2008 ...it has a lot of very relevant business examples...I highly recommend this book to anyone (Journal of Innovation Management, July 2009)
Author Bio
Craig Stull is founder and CEO of Pragmatic Marketing and author of the industry-standard Pragmatic Marketing Framework. Phil Myers is President of Pragmatic Marketing. He has led three successful technology start-ups, managed two initial public offerings, and created seven hit products. David Meerman Scott is the author of The New Rules of Marketing and PR from Wiley, a frequent keynote speaker, and a seminar instructor for Pragmatic Marketing. Visit: www.tunedinbook.com.