The Contrarian Effect: Why it Pays (Big) to Take Typical Sales Advice and Do the Opposite

The Contrarian Effect: Why it Pays (Big) to Take Typical Sales Advice and Do the Opposite

by Michael Port (Author), ElizabethMarshall (Author)

Synopsis

Take the traditional sales model, which is outdated and needs a serious makeover, and turn it on its head by applying the advice in The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite.

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More Information

Format: Hardcover
Pages: 176
Edition: 1
Publisher: Wiley
Published: 12 Sep 2008

ISBN 10: 0470237902
ISBN 13: 9780470237908