by T.Burton (Author)
This book examines emerging trends that impact the market rate/ask amount for naming opportunities--both in the for-profit and nonprofit worlds. It includes pertinent benchmarking data based on real-world examples, extensive tables of information offering comparative data to peer organizations, and a collection of sample documents, and much more.
Format: Hardcover
Pages: 256
Publisher: John Wiley & Sons
Published: 22 Aug 2008
ISBN 10: 0470230630
ISBN 13: 9780470230633